Privacy Policy

This notice explains what happens to personal data when you use this website. It describes what we actually do, not a general template: every statement below was checked against this site.

1. Who is responsible for your data

The controller for the personal data processed through this website is:

NG Emirates
Al Boom Tourist Village
Sheikh Rashid Rd
Dubai
United Arab Emirates

Telephone: +971 4 235 4170
E-mail: ✉

We trade as NG Emirates from the address above. If you need our trade-licence and registration details in writing — for an invoice query or a formal data protection request — write to the e-mail address above and we will send them to you.

Which law applies. We are established in Dubai, United Arab Emirates, and process personal data under the applicable UAE data protection law. Because this site is published in English and we serve visitors from abroad, where the EU or UK General Data Protection Regulation applies to a particular visitor we honour the rights it gives them as well.

2. Information collected automatically when you visit

This website is delivered through the Cloudflare content-delivery network, so every request is handled both at Cloudflare’s edge and at our origin server. Each request produces technical connection data: your IP address, the date and time, the address requested, the amount of data transferred, the page you came from, and your browser and operating-system identifiers.

We use this data only to deliver the site securely and reliably and to defend it against attacks. It is not combined with other sources and it is not used to identify you personally.

Legal basis: our legitimate interest in the secure and correct operation of the website (our legitimate interest in the secure operation of the site — Art. 6(1)(f) GDPR where that Regulation applies to you).

International processing: Cloudflare operates a global network, so connection data may be handled on servers outside our own country. Cloudflare acts as our service provider and processes this data on our instructions.

Retention: connection and security logs are kept only for as long as they are needed to operate and protect the site, and are then deleted or overwritten. We do not build visitor profiles from them.

3. Contacting us and after-sales requests

The form on our contact page is used both for general enquiries and for after-sales and warranty matters. It collects:

  • your name (required)
  • your e-mail address (required)
  • your telephone number (required)
  • your message (required)
  • the purchase date, contract number and product code, where you choose to supply them
  • a file you choose to upload — PDF, JPEG or PNG

Please note what the upload means in practice: whatever you attach is transmitted to us. A receipt, an invoice or a photograph may contain more information than your enquiry actually needs. Please do not attach identity documents unless we have specifically asked you for one.

The purchase date, contract number and product code allow us to find the sale your enquiry concerns. Together with your contact details they identify you as the customer of a specific transaction.

Recipient: submissions are delivered to the mailbox of our own customer-service team and are handled by the staff responsible for answering enquiries and warranty claims. We do not pass them to anyone else unless answering you requires it, or unless we are obliged to by law.

Legal basis: where your enquiry concerns a purchase, performance of a contract or steps taken at your request before entering into one; otherwise our legitimate interest in answering the enquiries people send us. Where the form asks you to tick a consent box, that tick is your consent to being contacted about your enquiry and you may withdraw it at any time with effect for the future.

Retention: we keep enquiries and any files you attach only for as long as we need them to deal with your request and to answer any follow-up questions about it, after which they are deleted. Where an enquiry relates to a purchase, statutory commercial and tax retention obligations may require us to keep the underlying transaction records for longer, and those obligations override deletion for as long as they last.

4. Analytics and the Google tag

This website loads a Google tag with the identifier GT-KV5D6V4M. It allows Google to record your visit and to set or read cookies and similar identifiers in your browser.

The site sends Google a Consent Mode signal which is set to denied by default, so that storage and advertising identifiers are withheld unless and until consent is given.

One limitation is worth stating rather than hiding: the denied-by-default signal is configured for a list of European regions and does not currently include the United Arab Emirates. If you are visiting from there, the default denial does not apply to you, and the means of refusal described below are the ones that do.

You can refuse this at any time, and here is how. You can block or delete cookies for this site in your browser settings; you can install Google’s own opt-out add-on from tools.google.com/dlpage/gaoptout; and you can object to this processing by writing to the e-mail address in section 1.

Recipient: Google. Data collected through the tag may be processed outside our own country, including in the United States, under Google’s own terms and safeguards for the products concerned.

Retention: the storage period for measurement data is the one configured in the Google property that receives it. Cookies set by the tag expire on the dates your browser shows for them, and you can delete them earlier at any time.

5. Embedded video

Some pages on this site embed video from YouTube, a Google service. An embedded video is not the same as a link. When you open a page that carries one, your browser contacts Google’s servers in order to load the player, and Google receives your IP address and information about the page you are viewing at that moment — before you press play.

If you would rather that did not happen, you can block third-party content for this site in your browser or in a content blocker; the rest of the page continues to work without the video.

Recipient: Google, which processes the data it receives in this way on its own responsibility and under its own privacy policy.

6. Social media and maps

This site links to our profiles on social networks. These are ordinary links: opening a page here does not transmit your data to those networks, and no Meta Pixel or comparable tracking pixel is present on this site. If you follow one of the links, the network concerned processes your data on its own responsibility and under its own policy.

7. Cookies

Cookies that are strictly necessary for the site to function are set on the basis of our legitimate interest in operating it. Anything beyond that — in particular anything set by the Google tag described in section 4 — requires your agreement, and you can refuse or remove it by the means described in that section and in your browser settings.

We deliberately do not print a fixed table of cookie names and lifetimes here. Such a table goes out of date the moment a service changes a value, and a stale table is worse than none. Your browser’s cookie inspector shows you the exact set of cookies this site has stored on your device, with their real expiry dates, at any moment; and you can ask us for a current list at the e-mail address in section 1.

8. What this website does not do

We checked the site rather than assuming. The following are not present on it:

  • no newsletter or mailing list
  • no online shop and no payment provider
  • no user accounts and no login
  • no Meta Pixel or comparable tracking pixel
  • no captcha service
  • no analytics service other than the Google tag named in section 4

If any of these is added later, this policy is updated before the feature goes live.

9. Your rights

You have the right to learn whether we process personal data about you, to obtain access to it and information about how it is used, to have inaccurate data corrected, to request erasure or restriction, to object to processing we carry out on the basis of a legitimate interest, to receive the data you gave us in a portable form where that applies, and to withdraw any consent you have given, with effect for the future.

To exercise any of these, write to ✉. We may need to ask you for enough information to be sure we are dealing with the right person before we act on a request — that check protects your data, not ours. We answer within one month.

One limit, stated honestly. Where a request concerns records connected to a purchase, we cannot always delete everything immediately: statutory commercial and tax retention rules oblige us to keep certain transaction records for a fixed period. In that case we restrict the data so that it is no longer used for anything else, and delete it when the retention period ends. We tell you when this applies to your request.

10. Complaints

If you believe we have handled your personal data incorrectly, we would like to hear from you first, at the address in section 1 — most matters are resolved quickly that way.

You may also complain to the UAE Data Office, or — if you live elsewhere — to the data protection supervisory authority responsible for your place of residence.

11. Changes to this policy

We update this policy whenever the services used on this site or the law that applies to them change. The version published on this page is the one that applies. Where a change materially affects how your data is used, we say so on this page rather than changing the text quietly.